Target Audience Research.

Now I have my final idea for my music video, I will be doing some intial research into what my target audience would like to see. My song is of the pop genre, but is a soft melodic tune, so therefore I would refer to it as Soft-Pop, so I would be recieving feed back from people who fit into this category. I think that the age range would be 12-18, as the song is such a gentle tune, it would appeal to adults as well, so I will be splitting my research in half, giving 20 questionnaries to 17-18 year olds, and the other 20 to people of 30+ to see the similarities and differences in the results, and meet a compromise if they are completely different.

The questions that I am going to ask are:

1. After reading the synopsis of the music video, do you think that the video should be in:
- Black and White
- Colour
- Sepia
- Black and White, then Colour after the break through.

2. After reading the synopsis, and creating an image in your head what colour hair did the female character have?
- Brown
- Blonde
- Red
- Black.

3. What type of shots would you like to see in the video? ( Pick up to 2 answers )
- Mid Shots
- Long Shots
- Close ups
- High Angle
- Low Angle

4. Where would you expect the setting to be for this kind of video.
- Run Down House
- Forest
- Newly Decorated House
- Run Down Factory
- Dark Alley
- Outside

5. What is your favourite music genre?
- Pop
- R&B
- Jazz
- Rap
- Hip Hop
- Indie
- Rock
- Country
- Classical

6. How often do you view music videos?
- Daily
- Weekly
- Monthly
- Annually

7. Where do you view these videos? (You can pick more than one)
- Music Channels
- Youtube
- Others (If so please state)
________________________

8. Do you think that the music video is just as important as the actual song?
- Yes
- No
Please explain why ____________________________